Product Reviews are Leading Indicators of a Product’s Performance
Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does…
consumer feedback
78% More People Trust Reviews Than Ads. Here’s Why.
My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up and do other things. Time…
Channel Signal 2019 Year in Review
Or should we say “Year in Reviews”? Channel Signal is all about finding the gold in your product reviews. And it goes beyond the stars. See what we’ve been up…
Runner-to-Runner: Shoes Must Work With Custom Orthotics
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded…
Clean Consumer Feedback Data is Critical
Recently, we have been uncovering just how consumer product review data is driving business for today’s brands. We have also been amazed at the amount of bad data that companies…
As Barbie Turns 60, Mattel Aims to Stay On Trend With Consumers
It’s hard to believe that Barbie has been around since the 50’s, but it was 1959 when American businesswoman Ruth Handler created her. Did you know Barbie’s full name is…
Press Release: Park City Entrepreneur Writes Book About Consumer Reviews
After 15 years as an entrepreneur in the retail and consumer goods industry, Paul Kirwin, founder and CEO of Channel Signal, writes his first book about why consumer reviews matter in…
Ignore Your Customer at Great Risk
Businesses that Consumers Have Taken Down: • Taxi Business with Uber and Lyft • Hotels with AirBnB and VRBO • Cable with Netflix, Hulu, Amazon • Large Retail Boxes with…
5 Rules for Responding to Negative Reviews on Amazon
To say that product reviews have changed the way people shop is the understatement of the decade. Although word of mouth has always been the most trusted source of product…
Some Reviews are Fake: Three Reasons that Doesn’t Matter
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…
Are Most Reviews Either Very Positive or Very Negative?
In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this…
Hear CEO Paul Kirwin on the Channel Mastery Podcast
Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin…
