This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded…
Recently, we have been uncovering just how consumer product review data is driving business for today’s brands. We have also been amazed at the amount of bad data that companies…
It’s hard to believe that Barbie has been around since the 50’s, but it was 1959 when American businesswoman Ruth Handler created her. Did you know Barbie’s full name is…
After 15 years as an entrepreneur in the retail and consumer goods industry, Paul Kirwin, founder and CEO of Channel Signal, writes his first book about why consumer reviews matter in…
Businesses that Consumers Have Taken Down: • Taxi Business with Uber and Lyft • Hotels with AirBnB and VRBO • Cable with Netflix, Hulu, Amazon • Large Retail Boxes with…
To say that product reviews have changed the way people shop is the understatement of the decade. Although word of mouth has always been the most trusted source of product…
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…
In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this…
Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin…
A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to…
Companies spend millions of dollars on Voice of the Customer (VOC) tools. The goal? Understand their customers and prospects in order to improve products, customer service, messaging and marketing. These tools…
Traditional VoC programs help brands measure their audience through surveys, interviews and focus groups. Today, it also includes measurement of social media and product reviews. The product reviews segment of…
