A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price. Price and product…
Left-Footed Dinosaurs In the early days, when companies were responding to customer complaints, whether on social media or product review channels, they would always take the high-road. This often made…
Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire,…
Customer Experience is Today’s Biggest Opportunity Companies believe the Customer Experience is the most exciting opportunity in business today (Econsultancy and Adobe). It’s no surprise that measuring it has become…
It’s hard to believe that Barbie has been around since the 50’s, but it was 1959 when American businesswoman Ruth Handler created her. Did you know Barbie’s full name is…
Businesses that Consumers Have Taken Down: • Taxi Business with Uber and Lyft • Hotels with AirBnB and VRBO • Cable with Netflix, Hulu, Amazon • Large Retail Boxes with…
A couple of days ago I read a great article by Matt Powell, Vice President and Senior Industry Advisor at NPD, in his Sneakernomics series: “Nobody Wins A Race to…
As has been often stated, 82% of consumers trust product reviews in the purchasing cycle (Pew). Their trust is second only to friends and family, by a single percentage point….
Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims…
Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage…
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…
A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to…
