For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and…
This month’s newest features continue to improve upon the best tools to benchmark your brand’s user experiences against the competition. For a demo of the new features, contact us! Multi-Select Fields…
In 1992, despite unprecedented approval ratings for George H.W. Bush, Bill Clinton won the election. He did so by strategically betting that voters would care more about the sluggish recovery…
Companies spend millions of dollars on Voice of the Customer (VOC) tools. The goal? Understand their customers and prospects in order to improve products, customer service, messaging and marketing. These tools…