analysis

During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives…

The GoPro Hero5 was released on October 2, 2016 with a price tag of $399.99. As a company, GoPro has come a long way since it was founded by Nick…

File Under: Product Design Flaws In 2008, in a nod to the environment, Sun Chips® maker Frito-Lay® made their bags compostable. However, there was a fundamental design flaw. Once consumers…

When You Only Measure Product Reviews on Your Own Website, You’re Only Getting the Tip of the Iceberg We all know the old iceberg metaphor. But how does it relate…

Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an…

Paul Kirwin, CEO of Channel Signal, discusses how current companies are measuring product review feedback. 1) They Don’t Many companies don’t collect, measure or analyze their products reviews. These companies have…

A successful business includes finding a problem someone is willing to pay to solve.  It sounds easy, but coming up with new problems to solve can be difficult.  What is…