What Ever Happened to the Sun Chips® Compostable Bag?
File Under: Product Design Flaws In 2008, in a nod to the environment, Sun Chips® maker Frito-Lay® made their bags compostable. However, there was a fundamental design flaw. Once consumers…
analysis
Aggregate & Analyze 100% of Your Product Reviews, From Anywhere
When You Only Measure Product Reviews on Your Own Website, You’re Only Getting the Tip of the Iceberg We all know the old iceberg metaphor. But how does it relate…
This Metric Will Tell you Why Q4 Sales Revenue is Up or Down
Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an…
How to Analyze Product Review Feedback [VIDEO]
Paul Kirwin, CEO of Channel Signal, discusses how current companies are measuring product review feedback. 1) They Don’t Many companies don’t collect, measure or analyze their products reviews. These companies have…
Four Ways to Use the Crowd for Innovation
A successful business includes finding a problem someone is willing to pay to solve. It sounds easy, but coming up with new problems to solve can be difficult. What is…
