analysis

Why Reviews Matter Now, more than ever, people are reading reviews before making purchases online.  Since the beginning of March until now, 53 percent of people who mention reviews say…

Walkin’ I’m walkin’, yes indeed, and I’m talkin’ ’bout you and me I’m hopin’ that you’ll come back to me (yes) I’m lonely as I can be, I’m waitin’ for…

Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does…

We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl…

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded…

This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that are unsafe for human consumption….

For decades, companies have relied on transactional data to determine performance. For B2C product companies, this means point-of sale data that verifies the revenue generated from the various online and…

Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage…

In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this…

This month’s newest features continue to improve upon the best tools to benchmark your brand’s user experiences against the competition. For a demo of the new features, contact us! Multi-Select Fields…

When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of…

One of the most important factors that goes into the success of a product and ultimately a brand is keeping a finger on the pulse of the competition. Tracking how your…