Will Peloton’s Ad Snafu End Up a Net Benefit?
Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first with social media and then…
advertising
Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising
Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire,…
A Solution to the Promotional Price Epidemic
A couple of days ago I read a great article by Matt Powell, Vice President and Senior Industry Advisor at NPD, in his Sneakernomics series: “Nobody Wins A Race to…
Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards)
Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims…
The Facebook & Wells Fargo Apology Tour of 2018
Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are correcting our course. And we are…
5 Ways Marketers are Using Product Reviews in Advertising
The word is out about product reviews. Not only is it vital that you collect them on your own e-commerce site, monitoring product reviews across all sites has become a key…
U.S. Advertising Statistics Wildly Out of Touch with Consumers
U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country…
