advertising

We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl…

We received a lot of feedback from last week’s article stating 78% more people trust product reviews than ads. If you found that number to be astonishing, take a look…

My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up and do other things. Time…

Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first with social media and then…

Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire,…

A couple of days ago I read a great article by Matt Powell, Vice President and Senior Industry Advisor at NPD, in his Sneakernomics series: “Nobody Wins A Race to…

Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims…

Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are correcting our course. And we are…

The word is out about product reviews. Not only is it vital that you collect them on your own e-commerce site, monitoring product reviews across all sites has become a key…

U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country…