People are spending more time on their mobile devices than ever. The average American spent about 4.2 hours a day on their phone in 2020, up 20% from the previous year. Because of this, more and more consumers are now using their mobile devices to shop online. In fact, 50% of e-commerce is now done on mobile devices.
Almost 90% of customer will not purchase a product without reading reviews. With so much information literally at a consumers fingertips, how much time and how many reviews do people actually look at before hitting that buy button? The vast majority of customers (about 68%) will read between 1-6 reviews in order to form an opinion for purchasing.
Users that are reading reviews on their mobile device are 127% more likely to complete a purchase than people shopping on their desktop. Being able to easily access these reviews to make more confident buying decisions is key. By the end of 2021 it is predicted that 73% of all e-commerce will be done on mobile devices. Because of a smaller screen, product reviews need to be accessible in one place not only to save time but to speed the buying process.
At Channel Signal, we are developing a Consumer2Consumer (C2C) score to do just that. The C2C score aggregates product reviews from all major e-commerce sites to deliver a product score to help consumers buy quickly, and with confidence.