Brands have been catching on to the power of measuring the buyer voice through product reviews. And now, so is the media. The Ecommerce Conversations podcast, which “interviews interesting personalities in the ecommerce space”, recently covered the subject. Past episodes have featured representatives from Amazon, Yahoo, Channel Advisor, Cisco, Alibaba, Etsy and Microsoft Bing. In this latest episode, they interviewed Channel Signal Founder and CEO Paul Kirwin about the intelligence merchants can gain from analyzing their product reviews.