Power of Reviews

five stars

Do You Always Want 5 Stars?

noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on…

Customer Feedback Loop

Closing the Customer Feedback Loop

During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives…

How Shoppers Buy Safe Products

Cues Shoppers Use to Buy Safe Products

Thanks to the internet and increased connectivity across all platforms, today’s consumers are more well-informed than ever when it comes to the products they buy and the retail choices they…