Some Reviews are Fake: Three Reasons that Doesn’t Matter
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…
Experience Driven Strategy
Are Most Reviews Either Very Positive or Very Negative?
In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this…
How to Conduct a Market Analysis for a New Product (Because We Can’t All Be Henry Ford)
Some people have a knack for developing products that people love, regardless of what the market says. Take Henry Ford and his famous quote about faster horses. This type of…
Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond
A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to…
Product Design Awards vs. Product Reviews for Those Same Products
As we peruse the International Design Excellence Awards (IDEA) product design awards for 2017, we are awestruck at the ingenuity that has us saying over and over again, “why didn’t…
The Worst Kind of One Star Product Review You Can Get
Haters Gonna Hate (but some people have genuine problems with your product, and then your brand.) Haters. Even the best brands in the world have them. Take Apple for example….
From Amazon Basics to Cat & Jack: In a Brand Agnostic World, Who Are Your Competitors?
Who are your competitors in 2018? I’ll start with a quick story that isn’t too much of a digression. I have an avocado waste problem. I love to eat them…
Product Reviews are the Low Hanging Fruit in your Buyer Persona Design
When designing buyer personas, guidebooks often recommend gathering information by finding people to interview. They talk about searching for candidates on sites like Craigslist. They even suggest offering an incentive in…
Your Company May Not Be as Buyer Centric as You Think
Most companies are still inside looking out. They are building products that they think consumers will buy. Sure, many get feedback from athletes, focus groups or surveys. But most of…
These Two Groups Amount to Your Most Powerful Sales Force
According to a McKinsey survey, more than 25% of a company’s total revenue and profits come from the launch of new products. The same research also shows that more than…
How to Benchmark the Voice of the Customer
Companies spend millions of dollars on Voice of the Customer (VOC) tools. The goal? Understand their customers and prospects in order to improve products, customer service, messaging and marketing. These tools…
Are You Getting the True Voice of the Buyer (VoB) in your Voice of the Consumer (VoC) Program?
Traditional VoC programs help brands measure their audience through surveys, interviews and focus groups. Today, it also includes measurement of social media and product reviews. The product reviews segment of…