Experience Driven Strategy

Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does…

At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do…

Customer Experience is Today’s Biggest Opportunity Companies believe the Customer Experience is the most exciting opportunity in business today (Econsultancy and Adobe). It’s no surprise that measuring it has become…

Recently, we have been uncovering just how consumer product review data is driving business for today’s brands. We have also been amazed at the amount of bad data that companies…

For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and…

A couple of days ago I read a great article by Matt Powell, Vice President and Senior Industry Advisor at NPD, in his Sneakernomics series: “Nobody Wins A Race to…

For decades, companies have relied on transactional data to determine performance. For B2C product companies, this means point-of sale data that verifies the revenue generated from the various online and…

As has been often stated, 82% of consumers trust product reviews in the purchasing cycle (Pew). Their trust is second only to friends and family, by a single percentage point….

Join our live webinar November 14th to explore the impact of your bad product reviews. Sign up here.   You know 1- & 2-star reviews are bad. When asked, most…

When it comes to competitive analytics tools in 2018, the possibilities are endless. From market research and surveys to social media monitoring and keyword rankings, every new competitive metric claims…

To say that product reviews have changed the way people shop is the understatement of the decade. Although word of mouth has always been the most trusted source of product…

News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…