When it comes to competitive analytics tools in 2018, the possibilities are endless. From market research and surveys to social media monitoring and keyword rankings, every new competitive metric claims…
To say that product reviews have changed the way people shop is the understatement of the decade. Although word of mouth has always been the most trusted source of product…
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…
In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this…
Some people have a knack for developing products that people love, regardless of what the market says. Take Henry Ford and his famous quote about faster horses. This type of…
A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to…
As we peruse the International Design Excellence Awards (IDEA) product design awards for 2017, we are awestruck at the ingenuity that has us saying over and over again, “why didn’t…
Haters Gonna Hate (but some people have genuine problems with your product, and then your brand.) Haters. Even the best brands in the world have them. Take Apple for example….
Who are your competitors in 2018? I’ll start with a quick story that isn’t too much of a digression. I have an avocado waste problem. I love to eat them…
When designing buyer personas, guidebooks often recommend gathering information by finding people to interview. They talk about searching for candidates on sites like Craigslist. They even suggest offering an incentive in…
Most companies are still inside looking out. They are building products that they think consumers will buy. Sure, many get feedback from athletes, focus groups or surveys. But most of…
According to a McKinsey survey, more than 25% of a company’s total revenue and profits come from the launch of new products. The same research also shows that more than…