By The Numbers: The Growth of Yoga

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yoga pose

Yoga, as we know it today, is a far cry from its origins in ancient India. Western yogis certainly enjoy the yogic benefits to the psyche, but the contemporary practice appears to be far more interested in the physical benefits. Much of what we see around the yoga conversation has to do with muscle tone and lifestyle issues (such as the white girl uniform). Regardless of which benefits yogis enjoy most, there’s no questioning that it’s a growth industry you can’t ignore.

And that’s why Channel Signal collects and measures consumer comments to bring you our monthly category report on yoga. It is ripe with opportunity for the outdoor and lifestyle industry. Here are some quick-hitting stats for your Monday.

Statistics on the Growth of Yoga

$27 Billion
amount spent annually in the U.S. on yoga products

percent increase on yoga product spending over the last 5 years

percent increase in yoga participation from 2008 to 2012

20.4 Million
number of yoga participants in the United States in 2012

anticipated average annual increase in industry revenue through 2017

Yoga Interest Over Time

growth of yoga

When compared to other similar forms of indoor recreation, yoga not only dwarfs the competition, it’s the only activity experiencing steady growth. This growth has not gone unnoticed by the thousands of studios, apparel and nutritional companies reaping the benefits of the $27 billion dollar industry.

Download 2013 White Paper: yoga-december-2013

Download 2014 White Paper: yoga-january-2014


  1. 2014 Outlook for the pilates and yoga studios industry, SNews, December 16, 2013
  2. Top 10 Fastest-Growing Industries, IbisWorld, April 2012
  3. Google Trends for Yoga, Retrieved January 9, 2014
  4. Yoga Statistics, Statistics Brain (original sources NAMASTA, YIAS, LiveStrong, Yoga Journal), July 28, 2013
  5. Photo credit: Oren Bochman
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