Brands are Out of Sync with Shoppers [VIDEO]

What Influences a Customer’s Buying Decision?

We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers don’t align on what truly influences their decisions.


72% are influenced by Family and Friends

72% are influenced by Product Reviews

61% are influenced by 3rd Party Experts

Brands Believe

83% are influenced by Traditional Marketing (Billboards, TV advertising, Print media)

82% are influenced through Social Media

75% of brands believe they are skilled in the tactics listed above.

The study shows 47% of consumers believe Traditional Marketing influences their buying decisions as well as 49% of consumers believe Social Media influences their buying decisions.

It’s clear that consumers want to be informed prior to making a purchase.  The need to feel confident in a purchase increases the activity of webrooming and solidifies the key factor of product reviews in the sales funnel.

Study by Experticity


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Fresh Signals Blog

The Voice of the Marketplace

Businesses are getting much of their Customer Experience information from surveys and focus groups. This is not real because it is incentivized, at times biased, a very limited dataset and…