Paul Kirwin

Point of Pain

Since the pandemic, online research and buying by the consumer has skyrocketed. This has brought about a shopping cart abandonment problem. Only 30% of consumers who fill a shopping cart with product complete the sale. 70% abandon their shopping cart. What does this mean? If a company does $100 million in sales online, it means that …

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Channel Signal Strikes Innovative Deal To Bring New Power to the Point of Sale

Channel Signal has entered into an agreement with Active Interest Media for an exciting new program to carry momentum into the now critical channel of ecommerce. It’s called Gear360 and here’s how it works: Active Interest Media (AIM), long in the business of writing and publishing editorial reviews about product performance through its many publications, …

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online shopping covid-19

Consumer Survey About COVID-19 and the Drastic Shift to Online

Note: At Channel Signal, we are aware of the worldwide concern over the Novel Coronavirus and the safety of the people. We are sensitive to public health concerns but we also recognize the concerns for our economy. Health and Finances are very much tied together as part of our overall wellbeing. Therefore, we have partnered …

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super-bowl-commercials-2020

2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants

We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl ad. Here are three Super Bowl commercials from 2020, a synopsis of their storylines, and then the storylines consumers really care about, as revealed in …

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reflection

Consumers Find their Personal Stories Mirrored in Reviews

We received a lot of feedback from last week’s article stating 78% more people trust product reviews than ads. If you found that number to be astonishing, take a look at what major companies are spending on ads: Procter & Gamble ad spend: $6.71B (Bizjournals) L’Oreal ad spend $2.2B (Howmuch.net) The North Face ad spend: …

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human element

Tapping the Human Element Via Unstructured Data in Product Reviews

Think about some of the most popular websites today. One of the main elements Facebook, YouTube, Amazon and Wikipedia have in common is humanity. We may be in the digital age, but digital is just the medium to connect humans to one another via massive platforms fueled by user-generated content. When it comes to product …

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We Listened

And the Most Important Factor in Consumer Buying Decisions Behind Features and Price is….

A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price. Price and product features are, of course, going to be at the top of the list of what people consider when shopping. Our new Artificial Intelligence tool shows …

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Broken Golf Club Cartoon Illustration Meme

From Mother’s Day to Back to School: The Bigger Meaning for Brands

While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us, with a range of holidays and events to capitalize on. Key Summer Selling Dates May Summer Sports: The first of May marks the unofficial start of …

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