78% More People Trust Reviews Than Ads. Here’s Why.

Share on facebook
Share on twitter
Share on linkedin

My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up and do other things. Time is precious, so it’s no wonder we’d rather use the bathroom, let the dogs out, or do a few dishes than listen to some storyline perfected by an agency in a high-rise somewhere.
Full disclosure, it’s my job to sell the power of product reviews to brands, manufacturers and retailers. There is gold in these consumer opinions that these entities can’t get elsewhere.
But I’m not the only one who “gets” the value of product reviews. Consumers have known their power for quite some time. In fact, 82% of them trust product reviews.
They have also known that ads just don’t make the cut when it comes to trust. A 2019 survey from the American Association of Advertising Agencies shows just 4% of people trust ads.
Quick math: 78% more people trust reviews than ads.

Why? Authenticity.

unstructured review mistakesThis trust of other customers’ opinions is steadfast. People can easily see beyond unstructured sentences, misspellings, poor grammar and slang to find the authentic storylines of customers who have purchased a product. There is connection here. That neatly edited ad provided by the brand and its marketing agency? That just comes off as propaganda.
Here are three statements about reviews as they relate to consumers:

  • Reviews = unstructured data. They’re messy, noisy, come from many sources and require a little leg work to get what you need.
  • Reviews = real. They have high consumer trust because they’re unvarnished. Not slick. Filled with emotion.
  • Reviews = a vehicle for consumers to connect with one another. They tell the stories of other customers, good and bad.

And guess what? These same three statements apply to brands, manufacturers and retailers. The consumers are the kings and queens. Reviews are your way into the kingdom.

157 thoughts on “78% More People Trust Reviews Than Ads. Here’s Why.”

  1. You sell reviews to companies?! How in the world do we trust reviews?! I am not trying to scold you for how you make a living…. I just don’t comprehend how we are to trust where you “find” these reviews to sell.

    1. Janessa, We collect from over 50 ecommerce sites that are public facing. Amazon, BestBuy, etc. We clean the data (get rid of duplicates and syndicated data) and then deliver the customer comments to our brand customers who in turn fix products that customers find faulty and leverage products that customers are happy with. Product reviews are critical for the brands to monitor their health in the marketplace.
      Thanks for your comments.

  2. Hello my family member! I want to say that this post is awesome, nice written and come with almost all significant infos.

    I would like to look extra posts like this .

  3. Pingback: Google

  4. Some popular games, like building simulator Welcome to Bloxburg and the wildly popular Adopt Me! game have thousands of monthly users but cost Robux to enjoy fully. Adopt Me! has even experienced widespread notoriety when it was reported that an Australian child spent $8,000 AUD adopting rare pets. If players want to keep their gaming as free and cost-effective as possible, it is best to steer clear of games like these or at the very least avoid making in-game purchases. So before you find yourself trapped amongst so many games to choose from, go through our simplified list of the best Roblox games. This includes the Roblox games that are very popular and have been considered to be the best Roblox games by most gamers. Roblox is an online platform which offers its players a wide range of games to choose from. These games are easily identifiable with its Lego inspired, block-like characters. This Roblox game idea is for a player versus player vehicle warfare battle, in a Battle Royale style. It’s a strategy game where players get behind the controls of various vehicles to eliminate each other’s vehicles and bases. Once both a player’s vehicle and operating base has been destroyed, that player has been eliminated for the round. Rounds last for 20 minutes each (view idea source). http://manuelewkz097542.timeblog.net/38052728/best-free-online-rpg-games Come and immerse yourself in chess online for free! Enjoy this timeless classic by using your best chess strategy to beat the computer. Get your chess pieces on the board and play free chess today! High-quality, human generated, professionally-constructed Crossword and Quick puzzles. Follow The New Daily Over one million crossword puzzles made! The online puzzle looks pretty much like the one you see in the paper. The puzzles will update every weekday at midnight so make sure you bookmark the links to play. Select your favourite puzzle from the options below. Try chess online for free today and begin your journey to the World Chess Championship! Welcome to this online blackjack page where you can play the best free blackjack games. The benefits of playing online are that you can learn blackjack rules in no rush and there is no actual monetary loss if you lose! You can click the menu button on the top right corner to read the rules. What’s best: We also automatically save your game so you can come back anytime to play blackjack online! Remember, you don’t win because you are closer to the value of 21 — you win because your combined value of the cards is greater than that of dealer.

  5. Pingback: Google

  6. Pingback: canada free dating site list

  7. Активные компоненты растительных экстрактов: женьшеня, горянки, гинго билобы и других сдерживают процесс семяизвержения, влияют на качество эрекции, увлажняют кожу половых органов. Такие средства не содержат гормональных компонентов, искусственных красителей, токсических веществ. Иглы для акупунктуры Принимать по 1 орешку За 30 минут до еды 3 раза в день Разжевывая и запивая водой Наслаждайтесь Ведь слишком быстрый «скорострел» – это, по статистике, самая распространенная жалоба. Такие лекарства не предназначены для усиления полового влечения и не являются сексуальными стимуляторами. Они улучшают секс за счет устранения проблемы раннего семяизвержения. http://mojaprvastranica.com/community/profile/kristine75t7964/ Они использовали сотни рецептов и другие эффективные народные средства, которые успешно возвращали мужскую силу без использования вредных химических компонентов. Есть ряд натуральных продуктов и процедур, которые помогут достичь усиления потенции у мужчин, такие как: Лицензия на осуществление фармацевтической деятельности № ЛО-77-02-010669 Оглавление Заполните форму для консультации и заказа травы для повышения потенции в аптеках. Оператор уточнит у вас все детали и мы отправим ваш заказ. Через 1-10 дней вы получите посылку и оплатите её при получении.

Leave a Comment

Your email address will not be published. Required fields are marked *